Data-driven marketing leader with 15+ years managing multi-million-dollar budgets and high-performing teams across finance, credit cards, travel, and healthcare.
I'm Jim Sanders — a data-driven digital marketing leader based in Chicago with 15+ years of experience managing multi-million-dollar budgets across fast-growing, highly regulated verticals including finance, credit cards, lead generation, travel, and healthcare.
I specialize in architecting full-funnel paid media strategies — from Google and Microsoft Ads to Meta, LinkedIn, programmatic, CRM, and sports marketing partnerships — all aligned to complex business and revenue goals.
Whether leading teams at an agency or driving growth in-house, I bring strategic rigor, hands-on execution, and a relentless focus on ROI. I've directly managed partnerships with the Tampa Bay Rays, Tampa Bay Buccaneers, CF Montréal, Chicago Bears, and Charlotte Hornets.
The same drive that builds high-performing marketing teams and scales multi-million dollar budgets carries over into everything I do — including learning to fly.
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